Collection: Sign Lighting

Why Effective Sign Lighting is Essential

Your sign is your business's most important silent salesperson, and its effectiveness shouldn't end at sunset. Proper sign lighting is a critical investment that works for you 24/7, providing numerous benefits that directly impact your success.

• Constant Visibility & Advertising: A well-lit sign ensures your business is visible and recognizable to potential customers at all hours. It transforms your storefront or property into a continuous advertisement.
• Strengthens Brand Recognition: Professional lighting makes your brand look established, trustworthy, and successful. It ensures your logo and business name are presented clearly, reinforcing brand identity and helping customers find you easily.
• Ensures Legibility: The primary goal is to make your sign perfectly readable from a distance. Good lighting provides even, glare-free illumination across the entire sign face, so your message is always clear.

Common Types of Sign Lighting Fixtures

Choosing the right fixture depends on how you want to illuminate your sign—either from an external source or as part of the sign itself.

For External Illumination

These fixtures are mounted separately to shine light onto the face of a sign.

• Gooseneck Lights: The classic choice for facade-mounted signs. Gooseneck lights feature a distinctive curved arm that extends out from the wall, positioning a reflector shade above the sign to cast a downward wash of light.
• Linear Sign Bars: For a modern and exceptionally uniform look, these long, slim fixtures are mounted either above or below a sign to project a smooth, even sheet of light across its entire length.
• Flood Lights & Spotlights: This is the most versatile option, especially for monument signs or billboards. These powerful fixtures are typically mounted on the ground or a nearby structure and aimed precisely at the sign face.

For Direct & Internal Illumination

These lights are integrated into the sign's construction.

• T8 LED Sign Tubes: These are the energy-efficient replacement for traditional fluorescent tubes used inside enclosed sign cabinets and box signs. They provide bright, even illumination from within, have a much longer lifespan, and perform better in cold weather.
• LED Strip & Neon Lights: These flexible options are perfect for creating custom designs.

Key Considerations for Your Sign Lighting Project

To ensure your sign is lit effectively and professionally, keep these factors in mind.

• Brightness & Uniformity: The goal is to make the sign stand out without creating distracting glare for passersby or drivers. The light should be distributed evenly across the sign's surface, eliminating any visible hot spots or dark, unlit patches.
• Beam Angle & Aiming: Choosing the correct beam angle is critical. A wider beam is needed to wash a large sign, while a narrower beam is for accenting smaller details. All lights should be aimed carefully to keep the light focused on the sign and prevent wasteful light spill.
• Color Temperature (CCT): Select a CCT that makes your sign's colors appear vibrant and true. A neutral to cool white (4000K to 5000K) is the most common choice for ensuring clarity and a modern, professional look.
• Durability & Weather Resistance: As these fixtures are installed outdoors, they must be built to last. Always choose products with a Wet Location rating and an IP65+ rating to ensure they are fully sealed against rain, dust, and the elements.

Ensure Your Business Gets Noticed

Your sign is a critical business asset that deserves to be seen clearly, day and night. By choosing the right lighting solution—whether it’s the classic charm of a gooseneck, the uniform precision of a linear bar, or the powerful versatility of a flood light—you ensure your brand makes a professional and lasting impression. Bees Lighting offers a complete range of durable, high-performance fixtures designed to make your sign shine. Explore the collection to find the perfect lighting to capture attention and guide customers to your door.